Over the past few years, Comedy Central has embraced the transition to digital consumption — first with releasing stand-up comedy albums in digital-only releases, and more recently with production and distribution of webseries that don’t make it onto the cable TV channel.
Today, Comedy Central announced an internal restructuring of its company to reflect this brave new world.
“We’ve dismantled the department formerly known as ‘digital’ to create an organization that better serves our fans and advertisers,” said Comedy Central President Michele Ganeless. “Our fans don’t use the word ‘digital’ to talk about content and now, neither do we.”
To wit, the network revealed that Drunk History reached 7 million views on various platforms (including YouTube, VOD, ComedyCentral.com and mobile) before debuting on TV earlier this year.
So change the letterheads when you send your email greetings and pitches to the following Comedy Central executives…
- David Bernath, Executive Vice President, Programming & Multiplatform Strategy
- Walter Levitt, Chief Marketing Officer
- Steve Grimes, Senior Vice President, Multiplatform Strategy & Development (Grimes is your app guy)
Previously, Comedy Central had promoted Kent Alterman to President, Content Development & Original Programming.