On Tuesday night’s Conan, comedian and Mike and Molly star Billy Gardell talked about the pizza place he opened with his brother, Brian, in Orlando. It’s called, fittingly enough, Gardell Bros Pizza.

Billy told Conan O’Brien that the pizzeria is coming up on its one-year anniversary, and in hopes of breaking even financially, he decided to make some fun dumb cable TV ads with his brother and their father; the latter chiming in at the end to “approve this message” as if it’s a political campaign commercial.

Roll the clips!

And behold two other versions of the ads for Gardell Bros Pizza.