On this day when so many people were watching a British woman become royalty, three American ladies have turned entrepreneurial, opening up Internet shop on their own entertainment destination, HelloGiggles.com. They had me at Hello Giggles.


As founders Zooey Deschanel, Sophia Rossi and Molly McAleer announce on their "about" page:

"HelloGiggles.com is the ultimate entertainment destination for smart, independent and creative females. Everything hosted on the site will be lady-friendly, so visitors need not worry about finding the standard Boys Club content that makes many entertainment sites unappealing to so many of us."

And they've kicked things off with a humorous branded video for Teleflora. Roll the clip!