Today is Nov. 17, 2010, which Jimmy Kimmel has dubbed "National Unfriend Day."

And I don't know how what to do. On the one hand, I have firsthand anecdotal life knowledge that there's no way I have 2,372 friends — with 95 friend requests pending! — despite the fact that that's what my Facebook page clearly tells me. On the other hand, there's a button on my home page at The Comic's Comic telling readers to interact with me by becoming my Facebook friend. And I still haven't gone through the Facebook ritual of asking all of my Facebook friends to "like" The Comic's Comic. Which, for someone who wants to expand his readership to as many comedy fans as possible, seems like a triple-dog-dare of a conflict.

I want my Facebook network to reflect my true friends and acquaintances in the worlds of comedy and journalism, but I need my Facebook network to include as many people to spread the good word about The Comic's Comic to their friends, and their friends, and so on and so forth. Hmmm.

While I think it over, here's a new video from Jeffrey Ross for Newsweek/The Daily Beast trying to get New Yorkers to shed fake friends.


And here's the original missive from Kimmel that started this effort.


Related: You can find more National Unfriend Day videos on My Damn Channel.