Walking through the re-created set of Jerry Seinfeld’s TV apartment last weekend at Clusterfest, two thoughts kept repeating: 1) it’s amazing but not entirely surprising how much of a kick people get out of imagining they’re in a hit sitcom, and 2) it’s really surprising Superfly hasn’t brought the Seinfeld experience to more people outside of a San Francisco comedy festival.
Especially since the TV scenery seems built for it.
Turns out I just had to wait a couple of days.
Superfly has announced The Seinfeld Experience will open this fall as a full-time attraction in New York City. It’ll be open seven days a week in the Gramercy neighborhood (which isn’t close to where the TV apartment was supposed to be on the Upper West Side, but it’s probably more conveniently located for tourists and fans).
The Seinfeld Experience will allow fans to immerse themselves in the world of SEINFELD through an exploration of classic show moments and beloved characters. The ticketed experience will feature interactive exhibits designed to bring SEINFELD to life that include iconic costumes, memorabilia, set re-creations, and props from the show as well as never before seen content. In addition, the space will feature a retail store that offers limited edition and exclusive merchandise specific to the show and The Seinfeld Experience.
“We’re thrilled to bring The Seinfeld Experience to life in an innovative way, combining nostalgia with immersive entertainment, and getting fans closer than ever before to the show and its beloved characters,” said Superfly co-founder Jonathan Mayers. “A show as iconic as Seinfeld should be celebrated with an experience that truly matches its legacy and enduring influence.”
“As our fans celebrate the 30th anniversary of Seinfeld, we are thrilled to partner with Superfly to introduce an authentic experience that pays tribute to the sitcom’s most iconic scenes, catch phrases and characters,” said Peter van Roden, Senior Vice President of Global Themed Entertainment, Warner Bros. Consumer Products. “Since it premiered back in 1989, Seinfeld has been a cultural touchstone for so many and we hope that through this experience fans will be able to relive their favorite moments.”
“Because I am Seinfeld, for a long time I was the only person to actually have the Seinfeld experience. Now, these crazy Superfly people are going to make it so lots of people can interact with our silly 90’s TV show,” said Jerry Seinfeld. “All I can say is, in the general context of the world we live in, this now seems completely normal.”
For the 30th anniversary (the sitcom premiered on NBC as The Seinfeld Chronicles on July 5, 1989), there’s also a “Seinfeld Night” at the Mets game (Jerry’s a bona fide Mets fan), limited-edition Seinfeld MetroCards, and special trivia vending machines at The Oculus and Time Warner Center in New York City, and Santa Monica Place in California.
Above: Will Miles, Petey DeAbreu, Langston Kerman and Rosebud Baker sit on the Seinfeld sofa at Clusterfest 2019.