A paint color specific to a comedian? What’s next?

No, really. What’s next. I’m not in the brand partnership department, so I’m not sure what comes next in late-night TV tie-ins with commercial products, but now both ice cream flavors and paint colors are off the board.

Stephen Colbert and Jimmy Fallon both have Ben & Jerry’s flavors.

Now Conan O’Brien has his own Pantone paint palette. “Team Coco Orange.” Just in time for Conan’s debut as a half-hour show on TBS tomorrow night!