Refinery29, has entered the late-night talk show realm, but it’s hosting its After After Party on Facebook Watch.
The nightly show kicks off at 9 p.m. Eastern on Aug. 13, with comedian Sonia Denis hosting. The format includes panel discussions with comedians, journalists and celebrity guests. Among those booked already: actress Regina Hall on 8/15, comedian and The Daily Show’s Gina Yashere on 8/29, and actress and entrepreneur La La Anthony on 9/17.
After After Party will enjoy an initial 30-episode run.
“After After Party is a new form of nightly entertainment, and an unique opportunity for Refinery29 to bring viewers out of the weeds of the daily headlines and look at the big picture through an inclusive and comedic lens brought together by the wildly talented Sonia Denis,” said Amy Emmerich, Chief Content Officer, Refinery29. “After the success of Strangers, we are excited to continue our work with Facebook Watch, to further build our video ecosystem and create new moments for community engagement and connection on this platform.”
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If yes, what would the cost be?
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Steve Marks
digitalcontentzone.com