Principato-Young Entertainment, no longer young with the departure of co-founder Paul Young last summer, has rebranded as Artists First.
Peter Principato remains in charge. The firm has 21 managers, and projects including current TV series blackish, grownish and The Last O.G.
“On behalf of my partners at Artists First, I am excited to announce this name change, which is reflective of the evolution of our organization,” Principato said. “We are strongly dedicated to building our clients’ careers focusing on their creative endeavors, businesses and production entities in order for them to achieve their highest artistic goals. Additionally, we will continue to strive to identify, develop and produce high-quality productions that we believe in.”