by Funny or Die‘s evolution will continue this summer, jumping its main website to Vox Media’s platform.
Last year, The Ringer made a similar move, leaving Medium for Vox.
The new partnership between FoD and Vox means that Funny or Die will remain editorially independent with its own sales team, just using Vox’s ad, tech and audience platforms.
“This is an exciting evolution for FunnyOrDie.com with great potential to grow our digital audience and the Funny Or Die brand,” said Chris Bruss, President of Funny Or Die. “We’ve seen what Vox Media’s constantly evolving technology platform and products have accomplished for other digital brands, in supporting premium video content, as well as advertising. Running FunnyOrDie.com on their platform has a great upside that we can’t wait to explore.”
“Vox Media has always been a technology-driven media company, having successfully built and grown many premium editorial brands, and our business, by investing in our own best-in-class technology platforms and products,” said Trei Brundrett, Chief Operating Officer, Vox Media. “Funny Or Die is an innovative entertainment brand and, through this partnership, we will work together to grow their digital audience, increase the discoverability of their incredibly popular video content, and create more opportunities for monetization on our platform. We’re excited to launch FunnyOrDie.com on Chorus.”
More from the press release:
Beginning this summer, FunnyOrDie.com will operate on Chorus, Vox Media’s proprietary technology and suite of products for developing and growing digital media brands. Vox Media and Funny Or Die are also exploring co-developed video and production projects, leveraging Funny Or Die’s relationships with top comedic talent and premium production capabilities of both companies.
FunnyOrDie.com will also join Concert, the publisher-led marketplace launched by Vox Media and NBCUniversal in response to the demand for both quality and scale. Concert provides a truly safe place for advertisers to drive business results with beautiful ads that actually work. Offering turnkey solutions for mobile video, content distribution, and high-impact display, a single campaign with Concert can reach 99% of millennials online when they’re going deeper with the editorial content they love. This unmatched combination of passionate audiences and innovative formats drives real engagement: with five-times more engagement with branded content vs Facebook and a 12-time lift in CTR vs standard solutions.
