Kevin Hart releases own Nike sneaker, inks six-figure video deal with Facebook Live

In yet more signs that Kevin Hart’s comedic star power continues to reach previously unseen heights for other stand-up comedians, the Philadelphia native just released his very own brand of Nike sneaker, signed a six-figure contract to produce live-streaming videos for Facebook, and put out the trailer for his latest stand-up concert film, which shows him performing in a football stadium filled with 53,000 fans.

That should put every other comedian’s career in perspective.

Hart’s new Facebook Live deal was revealed Wednesday by the Wall Street Journal, which obtained a document that included some $50 million in contracts Facebook has signed with some 140 companies and individuals to push Facebook Live into the forefront this coming year. Hart’s $600,000 deal was the largest contract Facebook was paying out to a single individual, according to the WSJ’s report (other smaller deals have been made with Vine stars Andrew Bachelor aka “King Bach,” Logan Drew and Lele Pons).

Last week, as Hart’s latest big-screen comedy, Central Intelligence, hit movie theaters with a $35 million opening weekend, Hart also unveiled the trailer for Kevin Hart: What Now, which comes out in October, filmed from the last stop on his 2015 concert tour at Philadelphia’s Lincoln Financial Field.

And then there’s his Nike cross-trainer shoe.

The Free Train Instinct “Hart” sneaker costs $140, comes in basic black (later also in red/gold and blue/gold), with pithy words of inspiration from the comedian scribbled in ALL CAPS along the sides.

And you thought customized sneakers were just for basketball and soccer stars.

Kevin Hart remains the current undisputed king of stand-up comedy in 2016. In any weight class.

Sean L. McCarthy

Editor and publisher since 2007, when he was named New York's Funniest Reporter. Former newspaper reporter at the New York Daily News, Boston Herald and smaller dailies and community papers across America. Loves comedy so much he founded this site.

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