Talk about counter-programming.

Squarespace hired Key & Peele — aka Keegan-Michael Key and Jordan Peele — to provide live running commentary throughout Super Bowl 50 while playing the roles of aspiring sportscasters Lee and Morris this Sunday. Only they’re not going to talk about the actual football game. Or say the word football?!?

Their live improv show kicks off Sunday on Squarespace’s Real Talk website. Although already there’s plenty of pre-game GIFs and more to catch.

Quotes from the official announcement:

“We’re thrilled to work with Squarespace on our first-ever Super Bowl spot. It was important for us to partner with a company that shares our values and allows us to take creative risks,” said Peele.

“Squarespace is the perfect platform for people to express their creativity,” added Key. “Now that we’ve sold out, we’re just glad we did it with a brand like Squarespace.”