The launch of Broadway Video’s Más Mejor comedy channel

Más Mejor, the new comedy channel by and for Latino comedians, has launched today.

It comes from Broadway Video and puts two of that company’s famous Saturday Night Live alumni front and center: Horatio Sanz and Fred Armisen.

And here they are in their “first” unboxing video as Cuban toy collectors. Roll the clip!

The channel’s mission statement: “Our mission is to cultivate Latino comedic talent and create and distribute premium comedy content for a diverse and progressive audience where they consume media. With a distribution network of Más Mejor branded channels and top-tier digital and social platforms, Más Mejor is where you are.”

The other videos launched today include Frank Garcia-Hejl as “Cool Cop,” Officer Frank Garza: A parody ad for a site that allows Donald Trump to analyze your DNA and tell you what he thinks about you. Featuring Alexis Pereira, Desmond Thorne, Alexandra Song, Dan Glaser, Neil Sharma and Cirocco Dunlap.

“Seeing Eye Dog,” employing dogs for people blind to life thanks to their social media obsession. Featuring Fabrizio Copano, Lucas Espinoza and Constanza Piccoli.

“Live it to Believe It,” from the Mexican Tourism Board. Featuring Diana Bovio, Alejandra Rodríguez, Daniel Tovar, Eduardo Díaz Casanova, Hugo Sanchez, Jorge Karlóz.

Armisen told “Marketplace” this week that he agreed to help the site because of his fascination with Latino comedy and TV. “What is this entertainment? You know, “Sábado Gigante” and all the shows like that, they have huge audiences. So, since we are so close culturally, I mean I feel like it’s just one culture pretty much — the United States and Latin America — I’m like where is that bridge? Where is that point where there is Latin entertainment and American entertainment?” Armisen said.

In addition to Armisen and Sanz, the initial Más Mejor roster at launch includes Carlos Alazraqui, Fabrizio Copano, Frank Garcia-Hejl, Isabella Gerasole, Sofia Gonzalez, David Lopez, Eddie Mujica, Oscar Nuñez, Veronica Osorio, Alexis Pereira, Frankie Quinones, Room 28, Jasbir Singh Vaszquez, Julio Torres, Melissa Villaseñor and Dustin Ybarra.

Sean L. McCarthy

Editor and publisher since 2007, when he was named New York's Funniest Reporter. Former newspaper reporter at the New York Daily News, Boston Herald and smaller dailies and community papers across America. Loves comedy so much he founded this site.

View all posts by Sean L. McCarthy →