Remember when Heineken Light took over an empty lot and billboard in NYC to put on a surprise concert with TV on the Radio? Well, they did done gone and did it again. This time in Chicago.

Let’s head to Wrigleyville and check out Broken Social Scene. Sometimes a billboard is just a billboard. And sometimes, a billboard is #OccasionallyPerfect. Roll the clip!


Thanks to Heineken Light for sponsoring The Comic’s Comic.