On Wednesday morning, Mike Birbiglia will step into the display window of Macy's department store — the flagship Macy's in New York City's Herald Square — and spend the next week sleeping (and not sleeping) there in the window.

I know.

He knows.

Here's a short video for Downy (the stunt is promotion for their "Clean Sheet Week") in which Birbiglia talks about prepping for the little big gig. Roll the clip!