What do Ted Leo and the Pharmacists need to do to get their music noticed by the people? In the official music video for their song, "Bottled in Cork," Paul F. Tompkins plays Reginald Van Voorst, who thinks what the band needs to do is to turn their album into a Broadway musical. To help them, they'll get tips from Julie Klausner, and need a good review from the theater critic, played by John Hodgman. What, was this music video written by Tom Scharpling? Why, yes. Yes it was.

Roll the video!