Some products are so silly, that when you see the ads for them on TV, you begin to wonder how even the people in the ads can take them seriously. I suppose that's what the people who make the Shoe Dini felt, too, and decided to hire Gilbert Gottfried to provide the voiceover for their ads. They also posted this alternate "funny" version online to acknowledge the nonsense even more, allowing Gottfried to compare their product to spray-on hair. Now if only they'd put more ads like this on the TV. Roll it.