I know that Bill Blumenreich, operator of The Wilbur Theatre (and former owner of the Comedy Connection) in Boston, has Celtics season tickets right behind press row, because I'd seen him on camera before. Well, Blumenreich decided to use his high-profile seat last night to promote Frank Caliendo, and more than a few people noticed. Caliendo included! The Best Week Ever blog didn't know quite what to make of it, while the Wilbur's Twitter handle @ComedyConnect was crowing about going viral with its promotion. Congrats!