Leno promoted Letterman’s show in a Super Bowl ad with Oprah?! Yes, he did. Watch it again!

In the second quarter of the Super Bowl, CBS broadcast an ad for its late-night chat show, Late Show with David Letterman. Letterman and Oprah had appeared together in a Super Bowl spot before, but this time, Jay Leno crashed the party. In his denim shirt. And allowed Letterman to impersonate him. In an ad for Letterman's show. Yes, that really did happen. Leno really must love knowing that NBC cannot fire him without paying him a gabillion dollars, because why else would he agree to this ad for his competition. Wow. Just wow. Watch it again right now!

UPDATED: The New York Times' Bill Carter, who is embedded in the late-night camps because he is writing a follow-up book to The Late Shift (how convenient), has Letterman's executive producer Rob Burnett dish with full details of how CBS asked Letterman to top his 2007 Super Bowl spot with Oprah, and how Leno got NBC's permission to fly to NYC on Tuesday (when the network pre-empted his show) and sneak in with Oprah during Letterman's live taping. Sounds like a win-win for both Leno and Letterman.

Sean L. McCarthy

Editor and publisher since 2007, when he was named New York's Funniest Reporter. Former newspaper reporter at the New York Daily News, Boston Herald and smaller dailies and community papers across America. Loves comedy so much he founded this site.

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3 thoughts on “Leno promoted Letterman’s show in a Super Bowl ad with Oprah?! Yes, he did. Watch it again!

  1. I am a Letterman fan, but this was a brilliant public
    relations move by Jay Leno. By making fun of himself (and the recent “Tonight Show” broohaha), Leno is making himself look less like the bad guy. I think
    the NBC executives would actually approve Leno’s participation in the ad (even though it is intended by CBS to promote Letterman’s show).

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