Jim Breuer gets caught in online promotional trap

Do you remember way back when — it feels like it was just yesterday, because it was just yesterday — when I was telling you how the guy from e-Comic Branding was telling his industry peers and comedians alike how they reach out to "superfans" to do the heavy marketing lifting for them. Well. Ahem. This appeared in my inbox overnight. I was told that comedian Jim Breuer had filmed a special, unique, customized, one-of-a-kind greeting just for me to let me and my readers know how much he loved us and wanted us to watch his Comedy Central special "Let's Clear the Air" when it debuts on Saturday night (it comes out as a DVD with bonus material on July 28). See?

Oh, by the way, before I forget, Breuer's YouTube channel also includes similar greetings for Funny or Die, Effin Funny, Comedy Juice, General Parent, DIY Father, Ace Magazine, From the Back of the Room, AntiQuiet, Broken Headphones, Punchline Magazine, and even e-Comic Branding itself. Sausage got made! Do you like sausage? So I guess it's official. I must be a "superfan," a heavy lifter and a free marketer. But can I tell how you much it still made me smile to see Breuer look down at the piece of paper with the list of websites to hype to remember me, and then still find time in my ego to "gloat" about being the "featured" video on his YouTube channel? Silly, but true. I can't wait to see Breuer here in Montreal and then Tweet about it, then ReTweet it, and then wait for my residual check from e-Comic to show up in the mail. What do you mean there's no check?

Sean L. McCarthy

Editor and publisher since 2007, when he was named New York's Funniest Reporter. Former newspaper reporter at the New York Daily News, Boston Herald and smaller dailies and community papers across America. Loves comedy so much he founded this site.

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