Midol + stand-up comedy + PMS jokes = ?

I had heard about these new ads for Midol, but until last night, I had not actually seen any of them on my TV. That's when comedian Lynne Koplitz showed up in high-definition plasma, depicted onstage in a comedy club setting, to say this:

Nice to see Koplitz get the national commercial. Also interesting to see Midol go directly to stand-up comedians for the sales pitch, instead of some indirect humor. Less interesting? PMS jokes that could be construed as either hacky or as a setback for the womenfolk. Both Amelie Gillette, writer of The Onion's Hater column, and the ladies who talk about comedy at Wisecrack Magazine aren't exactly overjoyed about this campaign. I'm neither a lady nor experiencing PMS, right now. I can relate, however, to the notion of taking a gig because you need/want money and exposure, even when you realize it's not something you may want to put on the highlight reel for your lifetime achievement award.

After the jump, watch Midol Comedy's other short stand-up comedy commercial, featuring Lauren Ashley Bishop:

Sean L. McCarthy

Editor and publisher since 2007, when he was named New York's Funniest Reporter. Former newspaper reporter at the New York Daily News, Boston Herald and smaller dailies and community papers across America. Loves comedy so much he founded this site.

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4 thoughts on “Midol + stand-up comedy + PMS jokes = ?

  1. you are right. i mean honestly when i saw this alone in a room on my tv i laughed. i found it amusing. but then when i was at a 4th of july party and it came on with say 13 people in the room i was not so amused. rather annoyed that people had to comment and re-hash the whole women with PMS are crazy and annoying bit.

  2. PMS is a combination of emotional, physical, psychological, and mood disturbances that occur after a woman’s ovulation and typically ending with the onset of her menstrual flow. The most common mood-related symptoms are irritability, depression, crying, oversensitivity, and mood swings with alternating sadness and anger. The most common physical symptoms are fatigue, bloating, breast tenderness (mastalgia), acne, and appetite changes with food cravings.

  3. Hi,
    Definitely right!
    I took “MIDOL” it worked great for me. I love it and helps alot with cramps too. My physical discomfort also improved when I started Yoga class. It didn’t work for my friend, instead she took advise from the expert.
    Regards and Thanks!

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