First-day sales put Jim Gaffigan’s “King Baby” in iTunes top 10

Here's something you don't see every day: A comedy CD in the top 10 overall in sales on Apple's iTunes. Congrats to Jim Gaffigan on the early success of "King Baby," which came out yesterday as a CD or DVD.

All of Gaffigan's vlogs and Tweets last week certainly must have helped. But not as much as following through on the promise by delivering a funny special that you'll want to listen to or watch again and again. As someone who runs my own career, more or less, I know that it's tricky to figure out how shameless to be in terms of self-promotion. You want people to notice you, but don't want to annoy potential new fans or turn off current fans. Gaffigan, I think, provides a happy reminder that as long as you have a product worth promoting, you better let people know about it.

Buy King Baby:

Jim Gaffigan - King Baby

Sean L. McCarthy

Editor and publisher since 2007, when he was named New York's Funniest Reporter. Former newspaper reporter at the New York Daily News, Boston Herald and smaller dailies and community papers across America. Loves comedy so much he founded this site.

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