by Can you think of another SNL character that’s gotten so much advertising exposure over the past 30 years? The New York Times reports that MasterCard has tapped clay creation Mr. Bill to star in its latest iteration of its long-running "Priceless" campaign, starting on Monday. Mr. Bill debuted on SNL in 1976. As his creator, Walter Williams tells the Times: "I’ve been doing everything I can to kill him off for 30 years, but he seems to be coming back."
Actually, to answer my own question, this is the only other TV ad campaign that came to mind when I tried to think of SNL characters getting a rebirth through advertising…the Night at the Roxbury dance move, with a Chris Kattan cameo, earlier this year during the Super Bowl for a Diet Pepsi Max ad. Enjoy.
