Twitter, like other social media platforms, has a huge legitimacy problem.
Nobody is minding the store, so to speak, to separate the lies from the truth, the facts from the fiction.
How’s Twitter responding in August 2018? With a humorous TV ad campaign. Starring Greg Barris. The campaign is called “Don’t Believe Every Tweet.” Or #dontbelieveeverytweet.
Roll the clips!
A note from Twitter CEO Jack Dorsey announcing the #dontbelieveeverytweet campaign. More info at https://t.co/WPMqkpUfuw pic.twitter.com/e0iqPSgljr
— Don’t Believe Every Tweet (@DontBelieveEv) August 18, 2018