As Netflix and Amazon have gotten into the game of programming original sitcoms and dramas alike, Hulu has been dipping its toes into the water, relying mostly on distribution of newly-acquired content or animation and parody.
Hulu has added to the fray today, ordering up a straight-to-series 10-episode order of Casual, a single-cam pitch from filmmaker Jason Reitman and Lionsgate Television.
No cast announcements yet.
Reitman will direct the first episode. Zander Lehmann will write it.
Casual will focus on a dysfunctional family with a bachelor brother and his newly divorced sister who help each other navigate the dating world while teaming up to raise a teenager.
“Jason Reitman uniquely blends comedy and drama in a way that touches the human spirit. We are honored to work with him to bring the next distinctive voice, Zander Lehmann, to television,” said Hulu’s head of content Craig Erwich.
“I’ve long looked for the right first step into episodic storytelling,” said Reitman. “In Zander Lehmann, I have found the perfect collaborator. His writing is hilarious and provocative.”
Hulu’s existing stable of original series content includes The Awesomes, The Hotwives of Orlando, and American distribution of Moone Boy and The Wrong Mans.
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