Remember way back when when Saturday Night Live and NBC got mad at fans for posting and redistributing videos from the show in a viral way like Lazy Sunday, then ultimately realized that they could benefit from viral video sharing, then last year began uploading and even promoting online video watching with ads during the show? Those were days. Now comes word, via ESPN’s Bill Simmons podcast interview with Seth Meyers and reported today by Broadcasting & Cable, that NBC, Lorne Michaels and company are talking, thinking and actively working toward a massive redo of SNL’s online presence, including all sorts of new bells and whistles. It’d most likely be somewhat akin to how Comedy Central made over its Web pages for The Daily Show with Jon Stewart and The Colbert Report. Of course, the big concerns during the talks are 1) should they have done this already to take advantage of the election year hubbub and resurgent TV ratings and popularity, and 2) how do they make money off the site? The answers are yes and when you figure that out, please let me know, thanks.
Related: Here is how the SNL site looks right now.