This may or may not be the craziest commercial product tie-in to this year’s Indiana Jones movie, or it may be the shrewdest way to get people thinking about Ghostbusters 3, but either way, Dan Akyroyd’s infomercial pitch for Crystal Head Vodka will make you pause several times and wonder, is he being serious? Is this a real product? Which means, kudos.

Related: Bill Murray has some advice for the folks pursuing a third Ghostbusters movie. He talks about it at the 5-minute mark of this 7-minute clip.