The Daily Show with Trevor Noah will start feeling more local for African viewers tonight, as the Comedy Central series now has a South African correspondent to report on topical segments just for the African broadcasts of TDS.
Loyiso Madinga, a stand-up comedian from South Africa, will file his first piece tonight the African National Congress Elective Conference.
“As wild as Donald Trump is for America, many countries around the world have Trumps of their own and since The Daily Show is in many countries, we thought ‘why not give each country a chance to show off their stable geniuses?,’” Noah said. Noah, of course, is South African himself.
“Trevor’s curious obsession with South Africa aside, this is a great step in the continual globalization of The Daily Show, which has expanded to unprecedented levels since he took over,” said Kent Alterman, President Comedy Central.
“We’re always looking for ways to take global hits and localize them for regions around the world by adding great local talent, like Loyiso,” said Jill Offman, Executive Vice President and Head of Paramount Channel and Comedy Central International. “This is a pilot, so down the road you may see more internationally based correspondents, making The Daily Show a truly global yet local show for regions around the world.”
“I am really excited to create a voice for local satire. What is really great is this places an authentic spotlight on local comedy and presents a reality that combats the stereotypical perception of Africa. Being part of The Daily Show, I get to join the best conversation in the world” Madinga said.
Madinga has toured with Noah before, performed internationally at the Montreux Comedy Festival in Switzerland and Busan Comedy Festival in Korea, and he also has written and performed on South Africa’s own satire show, Late Nite News with Loyiso Gola.