Are South Park marathons now Olympic events?

The long-running satirical animated series livestreamed all of its then-234 episodes back-to-back in 2013 to celebrate the start of its 17th season on Comedy Central.

Now Comedy Central is getting into the act for 2017!

From the press release:

254 episodes. 127 hours. 4 Boys. 1 Town. The Peabody® and five-time Emmy® Award-winning South Park returns with an unprecedented takeover on Comedy Central leading up to the 21st season premiere. Kicking off on Wednesday, September 6th, the eight-day marathon will feature 254 episodes airing all-day, every day until the season 21 premiere on Wednesday, September 13 at 10:00 p.m. With the exception of The Daily Show with Trevor Noah airing during its regularly-scheduled time, it will be wall-to-wall South Park for eight historic days!

In celebration of the 21st season, Comedy Central is also launching a special South Park emoji that will be featured on Twitter whenever a user tweets any of the following hashtags: #SouthPark, #NewSouthPark, #SouthParkPremiere, #SouthPark21, #Memberberries, and #Cartman. The emoji will go live on Wednesday, September 13 and be active throughout the entire season.

Comedy Central’s South Park launched on August 13, 1997 and will premiere its 21st season on September 13. The series airs Wednesday nights at 10:00 p.m. ET/PT. Fans can follow all of the 21st season activities at SouthParkStudios.com. Trey Parker and Matt Stone are the co-creators of South Park. Parker, Stone, Anne Garefino and Frank C. Agnone II are the Executive Producers of the Emmy® and Peabody® Award-winning South Park. Eric Stough, Adrien Beard, Bruce Howell and Vernon Chatman are Producers. Chris Brion is the Creative Director of South Park Digital Studios. South Park’s Web site is SouthPark.cc.com.