We can agree that laughter is not only good, but good for you — the endorphins reduce stress and literally make you feel better, can help you live longer and make you more pleasant to be around. Laughter also is contagious. And even a fake laugh can prompt real laughter. My friends and I proved this years ago when we sat around a table and decided to start laughing. Within a few minutes, we couldn’t stop.

Which brings us to this marketing campaign by Skype called the Skype Laughter Chain to promote its Webcam telephone. OK. They acknowledge who they are and what they’re trying to do. Fair enough. But we’re supposed to believe that a baby that may or not be giggling but is certainly not doing much of anything else can start a chain reaction around the world? What is the first guy doing with his hands in his pants, anyhow? He’s watching a baby! Already off to a weird start. The second guy, what in the world is that noise coming out of his mouth? That, at least, I can see why the next pair of young men watching might be spurred to laughter. Then there’s a woman who sounds like an entire zoo. Do you want in on this chain?