Betabrand employs comedians and comedy writers to model 2014 fall fashion collection
San Francisco-based online fashion retailer Betabrand launched its spring line with models who held PhDs. For its fall collection, Betabrand has lined up 14 funny women, plus an original design modeled by Margaret Cho and voted upon by shoppers. Betabrand founder Chris Lindland thinks it’s a smart strategy, literally and metaphorically. “We’re building …