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Tag: branded content

This is what branded content looks like on Saturday Night Live
News / Saturday Night Live / TV

This is what branded content looks like on Saturday Night Live

October 17, 2016November 6, 20166

Earlier this year, NBC announced that season 42 of Saturday Night Live would feature fewer commercial breaks, in exchange for more branded content. While the absence of breaks may not have seemed overtly noticeable over the past three Saturdays, the addition of sponsored sketches certainly should have caught your attention …

Saturday Night Live officially embracing branded content in sketches for season 42
Saturday Night Live / TV

Saturday Night Live officially embracing branded content in sketches for season 42

April 25, 2016

Saturday Night Live has mocked advertising and our relationship with it over 41 seasons. From the first season’s Bass-O-Matic, down through the years from Mom Jeans to Bad Idea Jeans, Schmitts Gay beer and Colon Blow cereal. But now, for every fake ad SNL may air after the guest host’s monologue …

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