Eugene Mirman, the face for radio?

When several radio stations across the country decided to adopt the "Mike," "Jack" and "Wolf" formats, they turned to comedian Eugene Mirman to be their on-air face to promote the song-shuffle concept on TV ads. The ads showed Mirman, who went to Hampshire College and began comedy in Cambridge, Mass., before moving to New York City, riffing about giant burritos or about how he has a radio in his finger. IQTV ad agency in Atlanta contacted Mirman after seeing one of his Robot Video clips online. One Mirman quip that didn’t make it on-air had him boasting that the radio station appealed to "everyone but racists." "There’s even more, but I’m saving them for live shows," he told me. "They were very nice, the people who made (the ads). They had to assume that I would make the weirdest ads I could make with them. But they asked me. There’s one in which I talk about a burrito, which I think is odd, but I heard some markets are playing it." In that ad, he boasts: "Our radio station plays more variety than a burrito filled with everything in a hardware store — and also stuff from a toy store, for variety." Mirman had his own radio show in college, sometimes DJs and has toured as opening act for rock bands. Later in April, he’d head off to tour...

Read More