Day: March 5, 2013

A few months ago, comedy director Jason Woliner decided to launch his own novelty T-shirt business, selling a parody of the red Che Guevara T-shirts that replaced Che’s face with that of Jay Leno. But he quickly backtracked from his “Che Leno” shirt, replacing it with a “Jay Guevara” shirt, and then detailing  one setback after another on his Je Shirt company Tumblr, that all seems really traumatic if it only seemed real. What is real? People buying the shirts from JeShirt.com for $18.99. They may not be spending the $155,000 for the “cool, collectible JeShirt mug!” But they have...