The economics of the UCB, indie rooms and stand-up comedy: Adding it all up
When the Upright Citizens Brigade’s East Village theater celebrated its grand opening in November 2011, major print and broadcast media outlets showed up to interview the UCB’s Amy Poehler and Matt Walsh, and Fugazi’s Ian MacKaye showed up, too, to recognize the comedy collective’s tribute to his post-hardcore punk band’s philosophy of keeping ticket prices low for the fans. Close followers knew that the opening of the UCBEast took years to realize, negotiating with East Village neighbors and community boards in addition to renovations of the space on Avenue A and East Third Street. Hundreds of thousands of dollars...
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