Day: June 2, 2011

RAW DATA: Who was watching whom in late-night? May 2011 figures come up big for Daily Show, Colbert

Comedy Central was tooting its horn today, announcing that May 2011 ratings vaulted The Daily Show with Jon Stewart and The Colbert Report to the top of the late-night heap – among all 11 broadcast network and cable channel offerings — in several key demographics. And they had the raw data to back it up. Stewart was #1 in almost all categories (note: Comedy Central did not break out numbers specifically for women viewers, because CC targets young men above all other viewers), even virtually tying/beating The Tonight Show with Jay Leno in the overall 18-49 age demo. Other things that jump out from the raw data supplied by Nielsen Media Research (disclosure: Nielsen used to pay me money on a subsidiary project): The numbers finally break down viewership among all of the consistent late-night offerings, including Mo'Nique's BET show, and Chelsea Handler's E! nights of the roundtable; grumblings about whether to renew George Lopez's Lopez Tonight can be expected when you see that barely any of Conan O'Brien's audience is sticking around after midnight — Lopez ranked 10th or next-to-last in viewers 18-49, only edging out Mo'Nique (though Lopez did move up to 7th when counting only viewers 18-24, and 6th for men 18-24); Late Night with Jimmy Fallon is more than holding its own against its direct competition; and Conan and Chelsea Lately benefit the most when looking at 18-34...

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Patton Oswalt’s self-examination on nostalgic bit raises points about technology’s impact on comedy

Patton Oswalt wrote an essay titled "A Bit Dis-Remembered," exploring one of his famous older bits — on the Stella D'Oro Breakfast Treats, and his reaction to the old TV commercial for them. He went back to look at the ad, and how much it had resonated with him and how well he had conveyed the tone of the ad, even if he didn't remember the dialogue with 100% accuracy. The bit appears on his first album, 2004's "Feelin Kinda Patton." "Well, I remembered it differently.  Proust bit into a madeline dipped in tea (or something very much like a madeline – isn't there some dispute as to the actual cookie?) and, upon tasting it, remembered a lifetime.  I remembered two sad people eating mass-produced snack cookies and closed a gulf of nearly three decades in my memory.  And Proust had better dick jokes." Here is the actual ad:   Now for Patton's take on the ad:   And back to his self-reflection, eight years after recording the bit… Okay, so at the time I wrote the bit, I hadn't seen the commercial in more than a decade.   I'd searched for it on YouTube.  YouTube, in 2003, had taken its first baby steps towards uploading every single thing ever filmed.   Eight years later, as I write this, they're about .0000001% further into this task. So I relied on my memory to write...

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