Day: March 21, 2011

There was a moment early in the life of The Colbert Report when Stephen Colbert realized that he'd have to be TV's "Stephen Colbert" all show, every show. For Alex Blagg, his moment of realization that his Bajillion Hits alter-ego persona would consume him happened a little over a week ago in Austin, Texas, where the comedian/blogger held court at the IFC Crossroads House during the SXSW festival. Renamed "STRATLANDIA" in honor of Blagg's web guru prowess as the president and Chief Executive Strat Master of Bajillion Hits, the house hosted several live and interactive interviews between Blagg and comedians, as well as between Blagg and actual Web gurus such as the founders of Foursquare and Mashable (pictured at right: Blagg listens intently to Mashable's Pete Cashmore). Blagg explained his SXSW experience to The Comic's Comic: I guess the secret shame of Bajillion Hits would be that I've never actually been to SXSW before, so I was definitely experiencing the whole thing with fresh eyes. I didn't quite anticipate just how insane and overwhelming of an experience it would be, in that I was shuttling back and forth between studios and segments at the IFC Crossroads house in order to keep creating new content for the live-stream (which would later be re-broadcast in online videos and on the network), while also talking with more people than I've ever met in...