Upfronts Follow-Up: The realities of pilot season and the odds of making a hit sitcom (2013-2017)

The annual song and dance of broadcast network Upfronts presentations sells advertisers on the need each May to book their 30 and 60-second commercials in primetime on their TV networks come September, with appearances by each network’s big stars and news personalities to make them feel all warm and fuzzy and keep spending their money. It’s all very meta. A TV network advertising its wares to advertisers. And increasingly desperate. For both parties. Because we’re shifting ever more¬†away from appointment television and toward completely On Demand (read: streaming) viewing of television. But still, they persisted. We all still make...

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