truTV rebrands, new tagline for 2017: “Funny Because It’s tru”
Plenty of cable channels/networks have rebranded and renamed themselves since first launching in the 1980s or 1990s, and now truTV has fully embraced its newer identity as a full-time comedy channel -- complete with a new ad campaign and tagline, "Funny Because It's tru."
The campaign features the following truTV talent: Abbi Crutchfield (You Can Do Better), Adam Cayton-Holland (Those Who Can’t), Adam Conover (Adam Ruins Everything), Amanda Seales (Greatest Ever), Andrea Savage (I’m Sorry), Andrew Orvedahl (Those Who Can’t), Ben Roy(Those Who Can’t), Bobcat Goldthwait (Bobcat Goldthwait’s Messed Up Stories), Brian Quinn (Impractical Jokers), Brooke Van Poppelen (Hack My Life), Damien Lemon (Comedy Knockout), Guy Branum (Talk Show the Game Show), Hari Kondabolu (The Problem with Apu), James Murray (Impractical Jokers), Joe Gatto (Impractical Jokers), Jon Glaser (Jon Glaser Loves Gear), Kevin Pereira (Hack My Life), Maria Thayer (Those Who Can’t), Matthew Latkiewicz (You Can Do Better), Michael Carbonaro (The Carbonaro Effect), Molly Austin (Austin Martinez Comedy), Prentice Penny (Upscale with Prentice Penny), Sal Vulcano (Impractical Jokers) and Shamikah Martinez (Austin Martinez Comedy).
"Executing this new campaign required more than a clever concept, witty direction and talented stars and collaborators,” said Puja Vohra, executive president, marketing and digital for truTV. “It required a creepy clown, an overzealous wind machine, a clawfoot bathtub and 200-ish pounds of gold Mylar. And fortunately, we had all of that. Not sure why, but we did."
"When truTV and WIP called saying they wanted to make a really classy network promo, I was drinking in Mexico and the phone had a bad connection,” said Jake Szymanski, who directed the TV and YouTube spots. “So I did not clearly hear that these were supposed to be ‘classy" and ‘promote their shows.’ They let me shoot them anyway.”
And here they are. Roll 'em while you got 'em!