While the relationship between the Fusion cable channel and The Onion continues to play out, AMC Networks has just made a major play to re-up everyone’s awareness of IFC as a comedy channel, acquiring minority ownership in Funny or Die.
They’re already joining forces on the forthcoming series, Brockmire, starring Hank Azaria.
IFC President Jennifer Caserta will join Funny Or Die’s corporate board and look for new and expanded collaborations between the cable TV network and its newly acquired streaming platform.
Quotes from the official announcement press release!
“IFC has established itself as a television network and influential comedy brand able to leverage cultural relevance and both critical and popular acclaim to attract top talent and creators,” Caserta said. “Both IFC and Funny Or Die have a proven track record of producing breakout content. The ability to work together more closely and increase our commitment to delivering more content on all platforms makes for an extremely significant partnership for both companies, and for the millions of fans of our comedy. It also marks a small, but important, first step towards my ultimate goal of appearing on ‘Between Two Ferns’ with Zach Galifianakis.”
“This is really the perfect partnership for us, because we get to work closely with a brand and team at IFC that we trust and respect, while also staying true to the irreverent, independent vision of our founders, Will Ferrell and Adam McKay,” said Mike Farah, CEO of Funny Or Die. “This move will be great business for both of our companies as we capitalize on our combined audiences, our complementary platforms, and our premium content. It will also be great for my wardrobe, because AMC Networks’ President and CEO Josh Sapan has been sending me these really nice shirts, and I hope that continues now that we’ve closed the deal.”
“We met on Tinder, things moved fast, and now we’re getting married,” said Ferrell and McKay.