“Don’t Think Twice” casts a spell on Viral Video Virus

“Our movie is good. We don’t need this.”

That’s the message behind this humorous inception-level meta exercise in publicity, as Mike Birbiglia and the cast of his wonderful new movie, Don’t Think Twice, battle their own personal demons, the virus of “viral videos” that prompts them to lash out at one another, and the desire to garner more attention for their movie about an improv comedy group grappling with fame, or lack thereof.

Roll the clip!

Sean L. McCarthy

Editor and publisher since 2007, when he was named New York's Funniest Reporter. Former newspaper reporter at the New York Daily News, Boston Herald and smaller dailies and community papers across America. Loves comedy so much he founded this site.

View all posts by Sean L. McCarthy →