“Our movie is good. We don’t need this.”

That’s the message behind this humorous inception-level meta exercise in publicity, as Mike Birbiglia and the cast of his wonderful new movie, Don’t Think Twice, battle their own personal demons, the virus of “viral videos” that prompts them to lash out at one another, and the desire to garner more attention for their movie about an improv comedy group grappling with fame, or lack thereof.

Roll the clip!