Carl’s Jr. and Hardee’s have employed swimsuit and lingerie models and female webutantes to¬†smash juicy burgers in their faces over the years, but now, they’re turning to Lil Dicky?

That’s right. The comedian/rapper born David Andrew Burd, but better known as Lil Dicky with 800,ooo+ YouTube subscribers, 382,000 Instagram followers and a hit album under his belt, is earning more money where food goes into his mouth in this new ad for the fast-food chains’ $4 Real Deal.

Roll the clip.