Carl’s Jr. and Hardee’s have employed swimsuit and lingerie models and female webutantes to smash juicy burgers in their faces over the years, but now, they’re turning to Lil Dicky?

That’s right. The comedian/rapper born David Andrew Burd, but better known as Lil Dicky with 800,ooo+ YouTube subscribers, 382,000 Instagram followers and a hit album under his belt, is earning more money where food goes into his mouth in this new ad for the fast-food chains’ $4 Real Deal.

Roll the clip.