YouTube unveils YouTube Red to compete with Netflix, Hulu and Amazon
A few years ago, YouTube invested $200 million in boosting the profiles and content of 100 of its already higher-profile channels.
This time around, YouTube is going to try to beat the other streaming giants by joining them. YouTube announced YouTube Red today, a new membership service providing ad-free videos, webseries and access to TV, movies and music that'll cost $9.99 per month. "Your membership extends across devices and anywhere you sign into YouTube, including our recently launched Gaming app and a brand new YouTube Music app we’re announcing today that will be available soon," the company announced.
It's only open in the United States for now, launching Oct. 28, 2015, and offering Americans a free one-month trial.
Come January, the YouTube Red programming options will include 10 new series funded by YouTube. Among them:
- Scare PewDiePie: In this reality-adventure series from the creator and executive producers of The Walking Dead at Skybound Entertainment and Maker Studios, experience thrills, chills and laughter asPewDiePie encounters terrifying situations inspired by his favorite video games.
- Sing It!: From Fine Brothers Entertainment and Mandeville Films comes SING IT!, a scripted comedy that lovingly satirizes the reality singing competitions that have become a centerpiece of pop culture.
- Lazer Team: In this feature-length action-comedy from Rooster Teeth and Fullscreen Films, four small-town losers stumble upon an alien ship carrying a mysterious cargo, leading to a battle to save Earth from an all-powerful enemy.
- 360 Project from MatPat of Game Theory: YouTube educator and pop culture expert MatPat fromThe Game Theorists invites the audience to come along for the ride in an innovative new series and 360 VR experience. In each episode Matt explores the real-life science behind popular video games by throwing gamers into the high-stakes scenarios they play through every day, from water jetpacks to haunted pizzerias.
- Untitled CollegeHumor project: Written by and starring the cast of CollegeHumor, along with special guests, this new anthology series will take a dark and comedic look at the absurdity of Internet culture.
- I Am Tobuscus: From the mind of Toby Turner, this scripted comedy explores the world of a self-involved YouTube creator pursuing bigger stardom. The show features original music, and satirizes the hilarious details of being an eccentric, new-age celebrity.