San Francisco-based online fashion retailer Betabrand launched its spring line with models who held PhDs. For its fall collection, Betabrand has lined up 14 funny women, plus an original design modeled by Margaret Cho and voted upon by shoppers.

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Betabrand founder Chris Lindland thinks it’s a smart strategy, literally and metaphorically. “We’re building our brand around smart women, so it only makes sense to start with doctorates and smart alecks,” Lindland said.

The retailer’s fall campaign relies on both stand-up comedians, hosts and comedy writers. In addition to Cho, Betabrand recruited Anna David (AfterPartyPod), Brenda Hsueh (How I Met Your Mother), Kay Cannon (30 Rock, New Girl, Pitch Perfect), Rachel Axler (The Daily Show), Danielle Stewart (SexBox), Tracey Wigfield (30 Rock, The Mindy Project), Colleen McGuinness (30 Rock, About A Boy), Carrie Kemper (The Office, Silicon Valley), Laura Krafft (The Colbert Report), Alana Johnston, Sarah Haskins (Trophy Wife), Emily Halpern (Trophy Wife), Janie Haddad and Jessie Kahnweiler.

Click the links for interviews with each of the women about their careers, their senses of fashion and a seemingly obligatory opinion on rubber chickens.

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And look! There’s video evidence, too!

Roll the clips!