FremantleMedia North America and Debmar-Mercury are selling TV stations and networks on a new syndicated game show, hosted by Craig Ferguson and based on the board game Identity Crisis.

They’re looking to launch Celebrity Name Game nationwide in fall 2014.

As the description for the pilot, filmed back in 2011, said: “Produced by Courteney Cox and David Arquette, the game show centers on celebrities and everyday people teaming up to identify the names of famous people, ranging from actors and athletes to fictional characters. The game is based on the popular board game ‘Identity Crisis’.” Scott St. John (“Deal or No Deal”) is the showrunner.

“‘Celebrity Name Game’ is a hilarious and innovative rapid-fire game show that combines the best of pop culture with the best of comedy. We’ve had incredible success bringing world-class comedians to the world’s most successful game shows with talents such as Drew Carey, Steve Harvey and Wayne Brady,” said Thom Beers, CEO of FremantleMedia North America. “We are delighted to add the ultra-talented and witty Craig Ferguson to our family as he drives the competition and brings nonstop laughter to viewers at home. All of that combined with the fantastic partnership we’ve had with Debmar-Mercury and the incredibly funny and dynamic duo that is Courteney Cox and David Arquette – this show just spells laugh-out-loud magic!”

Debmar-Mercury Co-Presidents Mort Marcus and Ira Bernstein are pitching this game as “the perfect companion to Family Feud in early fringe and access time slots next fall.”

FremantleMedia and Debmar-Mercury also produce and distribute the Feud, currently hosted by Steve Harvey and taping out of Atlanta.