Stand-up comedian and actor T.J. Miller stars in a new ad campaign for Motorola’s Moto X phone, playing the role of the competitor’s smartphone in everyday situations.

The ads just started running last week.

But this “Lazy Phone” spot, in which Miller sings Miguel — eventually, after first talking his owner into rubbing his belly to find the song — already has upward of 15 million YouTube views! Roll the clip!

That’s not all, folks.

Miller also appears in a number of other commercials for this campaign. Check it.

Trying on accessories: The Moto Maker

Vibrating in an office meeting:

Taking quick photos at the school play?