From the announcement via Virgin:

Virgin Atlantic have unveiled the next level of in-flight experience on their Little Reddomestic service. Get ready for live (yes you read that correctly, LIVE) in-flight entertainment.

Passengers on selected Little Red flights will be treated to exclusive, intimate live music and comedy gigs from a series of rising stars whilst en route to Edinburgh or Manchester.

Little Red Live kicks off by getting into the spirit of the hugely popular Edinburgh Fringe Festival with some of the freshest talent performing exclusive live stand up in the sky before they land and take the stage in Edinburgh.

The acts will be announced through the power of social media, namely Virgin Atlantic’s Facebook and Twitter pages; however the flights themselves will remain a secret until the acts are revealed to the lucky passengers.

“We launched Virgin Atlantic Little Red to shake up domestic flying in the UK and this latest activity highlights why our customer service is second to none,” commented Richard Branson.

“In true Virgin Atlantic spirit we’re doing something a little different and providing our passengers with a line-up of gigs to ensure we offer a truly unforgettable flying experience on Little Red.”

No, thank you.