Unless you lived in the area of Texas near Sherman, Denison and Ardmore, then your Super Bowl XLVII ad time on Sunday night didn’t include this minute-long ode to Old Milwaukee, in which Will Ferrell made one bus passenger’s lucky day.

Except we live on the Internet now.

So Old Milwaukee only needed to buy local airtime on CBS affiliate KXII-TV, Ch. 12, and knew that the Internet would share it with everyone else. Well done, Old Milwaukee. And Funny or Die. You got me!

Roll the clip.