When Ben & Jerry’s announced earlier this week that it’d unveil a new ice cream flavor for NBC’s 30 Rock, in fans came up with all sorts of guesses based on foods shown and mentioned during the sitcom’s seven-season run, from cute to clever to too cute by half.
The much simpler answer stared right back at them: Liz Lemon.
Liz Lemon forever, meet Liz Lemon fro yo.
Neither 30 Rock nor Liz Lemon ever were trendy, but as the award-winning sitcom went off the air Thursday night, its protagonist as played by its star and creator, Tina Fey, couldn’t have been trendier. As a Ben & Jerry’s flavor, her legacy will be sold in stores as a lemon Greek frozen yogurt with a blueberry lavender swirl. It’ll show up in the company’s scoop shops this month, then in grocers and convenience stores this spring, with proceeds benefiting JumpStart, an early-education that Fey has supported.
“We are always looking for a fun way to serve up a Ben & Jerry’s flavor, and when the R&D team came up with a lemon-based Greek Frozen Yogurt there was only one name on the list,” said Jody Eley, Ben & Jerry’s marketing manager. “We’ve found the perfect fit, and we’re so excited for the launch of Liz Lemon as a full time flavor homage to one of the most enduring characters on television.”
Ben & Jerry’s has a rich history of working with NBC and specifically Lorne Michaels programs on that network — creating and selling Late Night Snack for Late Night with Jimmy Fallon, as well as a limited-edition Schweddy Balls flavor for the Saturday Night Live sketch made famous by guest host and 30 Rock star Alec Baldwin. It also makes Stephen Colbert’s AmeriCone Dream.
And if you’d like to watch the 30 Rock series finale for the first time, or to remember it once more, set aside the time to do so now.