Comedy Central gets even more into the merch business

You think your merch is a big deal? Comedy Central has solidified its position in merchandising by putting all of it under a new business division — Comedy Central Enterprises — and putting Mitch Fried in charge of it. The division centralizes control over the network’s consumer products, home entertainment, records, live entertainment and publishing, and the accompanying press release expresses a desire to seek “omni-platform deals” with comedians. Among the things you might not have noticed but already are part of Comedy Central’s merchandise line: “Cheesy Poofs” snacks sold through Frito Lay and Wal-Mart for fans of South...

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